I’m a Design Lead and Art Director working across brand, visual systems, and experience. For 10+ years, I’ve shaped ideas into visual languages that live across physical, digital, and experiential environments for global brands.
I lead creative direction from concept through execution, building design systems, directing multidisciplinary teams, and translating ideas across mediums and scale. My work sits at the intersection of strong visual thinking and the realities of making things happen, from brand and motion to spatial design and live experiences.
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CLIENTS + COLLABORATORS
I approach experiential design as a form of storytelling: a way to take a brand, idea, or message and give it physical presence. That means thinking beyond individual touchpoints to the larger experience, from the narrative and visual language to the environment, interaction, and audience journey.
As a creative lead, I bring together designers, strategists, producers, fabricators, and technology partners to move ambitious ideas from possibility to reality. The goal is always the same: create work with a strong point of view that is meaningful to the audience and strong enough to make it into the real world.
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◼ EXPERIENTIAL DESIGN ◼ Spatial & Environmental ◼ CREATIVE DIRECTION ◼ ART DIRECTION ◼ BRAND & VISUAL IDENTITY ◼ IMMERSIVE EXPERIENCES ◼ DESIGN SYSTEMS ◼ MOTION & VISUAL STORYTELLING ◼ AI-ASSISTED CREATIVE ◼ DIGITAL EXPERIENCES ◼ CREATIVE LEADERSHIP
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Let’s create
something
people remember.
From brand and identity to live experiences and digital, I bring ideas to life across every touchpoint.